Extra Credit Comm. 390
All advertising is not negative. There are people that believe advertising is positive. "Positive, up-lifting and creative advertising is a great way to reach the target audience; make them laugh, make them sing, make them smile." Good advertising can make a happy consumer. "Be unique in design, style and message" I do believe that advertising do not have to be negative to get customers attention. You can use positive language to sell products and services. I have seen positive ads on television or magazines, that have encouraged me to want to purchase certain products.
melissa Glenn

http://www.theraas.com/feeds-positive-creative-advertising.php

I learned alot in this class about the varieties of advertising. I watch advertising throughout the day and i just don't know how much influence it is for consumers to buy certain products. I see the positive and the negative effects that advertising have on myself and others.

ads and relationships

Ads are making people believe if try this product you will feel loved. It kind of reminds me when i hear people saying, if you eat dark chocolate it like someone is hugging you. I have ate alot of dark chocolate and it does not feel the same as if a human being is hugging or holding you. "These ads are meant to be funny. Taken individually, I suppose they might seem amusing or, at worst, tasteless. As someone who has studied ads for a long time, however, I see them as part of a pattern: just two of many ads that state or imply that products are more important than people. Ads have long promised us a better relationship via a product: buy this and you will be loved. But more recently they have gone beyond that proposition to promise us a relationship with the product itself: buy this and it will love you. The product is not so much the means to an end, as the end itself.
After all, it is easier to love a product than a person. Relationships with human beings are messy, unpredictable, sometimes dangerous. ‘When was the last time you felt this comfortable in a relationship?’ asks an ad for shoes. Our shoes never ask us to wash the dishes or tell us we’re getting fat. Even more important, products don’t betray us. ‘You can love it without getting your heart broken,’ proclaims a car ad. One certainly can’t say that about loving a human being, as love without vulnerability is impossible"http://www.newint.org/features/2006/09/01/culture/
No product can take a place of a human being. No mattear how good it tastes or looks.

Stereotypes, values and gay marriages

Comments to Post April 15, 2009 Stereotypes, values, and gay marriages. The target audiences i believe was all people incuding children. A parent was concerned that her children are being taught in school that it is alright for same sex marriage. Their values are probably the same to keep to keep marriage between one man and one woman. I believe the characters in the adds are like the target audience and people could admire. There was a doctor from california who is against same sex marriage. Their are many church groups who are fighting against this abomination. This is biblical wrong the bible calls this an abomination. God made Adam for Eve not Adam for steve. God wants marriage to be between a man and woman so they can multipy the earth you can not do this with two men or two women. It is not healthy for the child to be adopted in to such thing. God is not pleased.

I believe adds can have a negative affect on some women. "On the one hand, women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids. It is estimated that the diet industry alone is worth anywhere between 40 to 100 billion (U.S.) a year selling temporary weight loss (90 to 95% of dieters regain the lost weight).1 On the other hand, research indicates that exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women." I think advertisement is putting too much emphasis on weight loss and gain, so much people think they have to be a hundred pounds and look like a cover magazine model. http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_bea...4/20/2009

Jean Kilbourne said, Advertising supports more than 60 percent of magazine and newspaper production and almost 100 percent of the electronic media.Superbowl is about advertising than football. Primary purpose of the mass media is to sell audiences to advertisers. 200 billion a year is spent on advertising. 250,000 to produce an average television commercial. Newspapers are more in the business of selling audiences than in the business of giving people news.