Monday, April 20, 2009

ads and relationships

Ads are making people believe if try this product you will feel loved. It kind of reminds me when i hear people saying, if you eat dark chocolate it like someone is hugging you. I have ate alot of dark chocolate and it does not feel the same as if a human being is hugging or holding you. "These ads are meant to be funny. Taken individually, I suppose they might seem amusing or, at worst, tasteless. As someone who has studied ads for a long time, however, I see them as part of a pattern: just two of many ads that state or imply that products are more important than people. Ads have long promised us a better relationship via a product: buy this and you will be loved. But more recently they have gone beyond that proposition to promise us a relationship with the product itself: buy this and it will love you. The product is not so much the means to an end, as the end itself.
After all, it is easier to love a product than a person. Relationships with human beings are messy, unpredictable, sometimes dangerous. ‘When was the last time you felt this comfortable in a relationship?’ asks an ad for shoes. Our shoes never ask us to wash the dishes or tell us we’re getting fat. Even more important, products don’t betray us. ‘You can love it without getting your heart broken,’ proclaims a car ad. One certainly can’t say that about loving a human being, as love without vulnerability is impossible"http://www.newint.org/features/2006/09/01/culture/
No product can take a place of a human being. No mattear how good it tastes or looks.

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