I believe adds can have a negative affect on some women. "On the one hand, women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids. It is estimated that the diet industry alone is worth anywhere between 40 to 100 billion (U.S.) a year selling temporary weight loss (90 to 95% of dieters regain the lost weight).1 On the other hand, research indicates that exposure to images of thin, young, air-brushed female bodies is linked to depression, loss of self-esteem and the development of unhealthy eating habits in women." I think advertisement is putting too much emphasis on weight loss and gain, so much people think they have to be a hundred pounds and look like a cover magazine model. http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_bea...4/20/2009